{"id":33334,"date":"2024-12-12T14:05:00","date_gmt":"2024-12-12T13:05:00","guid":{"rendered":"https:\/\/www.benevolat-fr.ch\/formations\/communication-quels-supports-et-quels-messages-pour-mes-publics\/"},"modified":"2026-04-07T13:58:31","modified_gmt":"2026-04-07T11:58:31","slug":"communication-quels-supports-et-quels-messages-pour-mes-publics","status":"publish","type":"formations","link":"https:\/\/www.benevolat-fr.ch\/de\/formations\/communication-quels-supports-et-quels-messages-pour-mes-publics\/","title":{"rendered":"Communication : quels supports et quels messages pour mes publics ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00c9laborer une strat\u00e9gie adapt\u00e9e<\/h2>\n\n<div class=\"wp-block-group has-palette-color-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:15px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h2 class=\"wp-block-heading\">Descriptif<\/h2>\n\n\n\n<p>La communication \u00e9tant un \u00e9l\u00e9ment cl\u00e9 du travail associatif et la capacit\u00e9 \u00e0 toucher ses publics cibles d\u00e9pend d&#8217;une strat\u00e9gie coh\u00e9rente. Cette formation vous permettra de mieux d\u00e9finir et cibler votre public ainsi que de r\u00e9fl\u00e9chir aux supports permettant de le mobiliser. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Programm<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les participant\u00b7e\u00b7s apprendront \u00e0 <strong>formuler des objectifs de communication <\/strong><strong>et \u00e0 <\/strong><strong>prioriser leurs publics-cibles <\/strong><strong>a<\/strong>fin d\u2019\u00e9viter de \u00ab parler \u00e0 tout le monde \u00bb et de choisir des actions r\u00e9alistes. Ils d\u00e9couvriront notamment de l\u2019outil de la \u00ab persona \u00bb pour bien saisir les caract\u00e9ristiques de leurs publics-cibles. <\/li>\n\n\n\n<li>Les participants d\u00e9couvriront comment <strong>s\u00e9lectionner les canaux et formats <\/strong><strong>les plus coh\u00e9rents avec chaque objectif et en fonction de leur public-cible, <\/strong><strong>en s\u2019appuyant sur la logique de mix du <\/strong><strong>mod\u00e8le PESO.<\/strong><\/li>\n\n\n\n<li><strong>Les participant\u00b7e\u00b7s<\/strong> s\u2019approprieront des outils simples pour planifier et apprendre de leurs exp\u00e9riences.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Objectif du cours<\/h5>\n\n\n\n<p>\u00c0 la fin du cours, les participant\u00b7e\u00b7s seront capables de :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Formuler des objectifs de la communication et identifier ses publics-cibles <\/strong><\/li>\n\n\n\n<li><strong>Construire un mix de canaux et supports coh\u00e9rents<\/strong><\/li>\n\n\n\n<li><strong>Planifier et \u00e9valuer <\/strong><\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">M\u00e9thodologie<\/h5>\n\n\n\n<p>Approche p\u00e9dagogique et didactique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inputs th\u00e9oriques et travaux pratiques (50% &#8211; 50%)<\/li>\n\n\n\n<li>R\u00e9flexions sur la r\u00e9alit\u00e9 associative individuelle<\/li>\n\n\n\n<li>Etudes de cas adapt\u00e9es<\/li>\n\n\n\n<li>Co-construction<\/li>\n\n\n\n<li>Pr\u00e9sentation interactive<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<h2 class=\"wp-block-heading\">Informations pratiques<\/h2>\n\n\n\n<p><strong>Date :<\/strong> 22 Mai 2026<br\/><strong>Horaire :<\/strong> de 09:00 \u00e0 16:00 <br\/><strong>Lieu<\/strong> : Maison des Associations, Boulevard de P\u00e9rolles 40, 1700 Fribourg<br\/><strong>Formatrice <\/strong>: Magali Dubois<br\/><strong>D\u00e9lai d&#8217;inscription :<\/strong> 22 mai 2025<br\/><strong>Tarif :<\/strong> CHF 50.- (membres) \/ CHF 100.- (non-membres)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Public cible<\/strong><\/h5>\n\n\n\n<p>Ouvert \u00e0 toute personne active dans des associations, en priorit\u00e9 :<\/p>\n\n\n\n<p>\u2022 aux membres de comit\u00e9s d\u2019associations,<br\/>\u2022 aux responsables ou directions d\u2019associations,<br\/>\u2022 et aux personnes b\u00e9n\u00e9voles investies dans la gestion ou la coordination de projets associatifs.<\/p>\n\n\n\n<p>La formation n&#8217;est pas sp\u00e9cifiquement destin\u00e9e aux b\u00e9n\u00e9voles occasionnel\u00b7les, mais plut\u00f4t \u00e0 celles et ceux qui portent la structure \u00ab au quotidien \u00bb<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">La formatrice<\/h5>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.benevolat-fr.ch\/wp-content\/uploads\/2024\/12\/Photo-Dubois-Magali-300ppp-1-1-768x1024.jpg\" alt=\"\" class=\"wp-image-31941\" style=\"aspect-ratio:3\/4;object-fit:cover;width:150px\" srcset=\"https:\/\/www.benevolat-fr.ch\/wp-content\/uploads\/2024\/12\/Photo-Dubois-Magali-300ppp-1-1-768x1024.jpg 768w, https:\/\/www.benevolat-fr.ch\/wp-content\/uploads\/2024\/12\/Photo-Dubois-Magali-300ppp-1-1-225x300.jpg 225w, https:\/\/www.benevolat-fr.ch\/wp-content\/uploads\/2024\/12\/Photo-Dubois-Magali-300ppp-1-1-1152x1536.jpg 1152w, https:\/\/www.benevolat-fr.ch\/wp-content\/uploads\/2024\/12\/Photo-Dubois-Magali-300ppp-1-1-1536x2048.jpg 1536w, https:\/\/www.benevolat-fr.ch\/wp-content\/uploads\/2024\/12\/Photo-Dubois-Magali-300ppp-1-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>\u00c0 l\u2019\u00e9crit comme \u00e0 l\u2019oral, Magali Dubois a le go\u00fbt des mots. Experte en communication, formatrice certifi\u00e9e, elle a exerc\u00e9 en milieu administratif, associatif et en entreprise priv\u00e9e. Au sein de l\u2019<a href=\"https:\/\/www.radar-rp.ch\/magali-dubois\/\">agence Radar RP<\/a>, elle est responsable de mandats strat\u00e9giques, dans le domaine des m\u00e9dias notamment.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group has-palette-color-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:15px\">\n<h2 class=\"wp-block-heading\">Inscription<\/h2>\n\n\n<style id=\"wpforms-css-vars-29829-block-e0d3c12d-92c7-4acf-bf76-c438317772cb\">\n\t\t\t\t#wpforms-29829.wpforms-block-e0d3c12d-92c7-4acf-bf76-c438317772cb {\n\t\t\t\t--wpforms-field-border-radius: 8px;\n--wpforms-field-border-color: #000000;\n--wpforms-field-border-color-spare: #000000;\n--wpforms-field-text-color: #000000;\n--wpforms-button-border-radius: 8px;\n--wpforms-button-background-color: #31512e;\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 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class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][26]\" aria-errormessage=\"wpforms-29829-field_26-error\" required><\/div><\/div><div class=\"wpforms-layout-column wpforms-layout-column-33\" ><div id=\"wpforms-29829-field_27-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"27\"><label class=\"wpforms-field-label\" for=\"wpforms-29829-field_27\">Gemeinde <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-29829-field_27\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][27]\" aria-errormessage=\"wpforms-29829-field_27-error\" required><\/div><\/div><div class=\"wpforms-layout-column wpforms-layout-column-33\" ><div id=\"wpforms-29829-field_28-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"28\"><label class=\"wpforms-field-label\" for=\"wpforms-29829-field_28\">Postleitzahl <span class=\"wpforms-required-label\" 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